Compare outbound models
AI SDR, outbound agency or in-house SDR?
Choose by who owns the daily work. A software tool needs someone to run and review it. An in-house SDR needs a manager and infrastructure. An agency takes the work on, and your team owns the calls and decides what counts.
Compare responsibilities before features
| Responsibility | In-house SDR | AI SDR software | Managed agency |
|---|---|---|---|
| Daily owner | Your rep and sales manager. | Someone on your team. | A named operator at the agency. |
| Account selection | Your team builds the list. | Your filters on the vendor’s data. | The agency, from your won deals. |
| Message review | Your manager. | Whoever you assign, or nobody. | The agency’s operator. |
| Inboxes and deliverability | Your team or a partner. | Partly the tool, partly you. | The agency. |
| Replies and booking | Your rep. | Automated, with you on exceptions. | The agency. |
| Sales acceptance | Your AE in your CRM. | Your AE in your CRM. | Your AE in your CRM. |
When does an in-house SDR make sense?
When you want direct control of coaching, messaging and account knowledge, and someone has time to manage it. Budget for everything around the rep too: data, inboxes, training, quality checks and reporting all need an owner, including while the rep ramps.
When does AI SDR software make sense?
When you already have an operator who can set targeting, review output, handle exceptions and wire the tool into your CRM. Test it on real accounts with your own exclusions first, and check what happens when the research is wrong or an existing customer lands on the list.
When does a managed agency make sense?
When you want the daily outbound work off your team’s plate. Get the channels, review rights, reporting and qualification written down. Your AEs still take the calls and say which ones became opportunities, and that feedback is what makes the next month better.
Where does VeoGrowth fit?
VeoGrowth is a managed service, not software. Agents do the account research, a human operator checks the list and every message, and an SDR makes the calls. We run email, LinkedIn and phone, handle replies and book the meetings. You see and steer every account, and pay per sales-accepted opportunity. See the service or how pricing works.