Systematic outreach to everyqualified lead in your TAMwith 1:1 researched, relevant cold emails.

We build a target list of 1,000-3,000 qualified prospects, set up the infrastructure, write and launch cold email campaigns, handle all replies, and book the first 2 meetings on your calendar. You pay nothing. There's no contract, no commitment, no hidden setup fees.

Typically 3-14 business days from our scoping call to your first booked meeting. Some markets move faster, some slower. We'll give you realistic timelines based on your specific situation.

Mainly context: who you're targeting, what you're selling, your current messaging, and your ICP. After our scoping call, we'll build the strategy and show you the exact list and emails before we send anything. You'll review, give feedback, and greenlight it.

30-minute scoping call upfront. 5-10 minutes to review the campaign strategy doc. Then just showing up to the meetings we book. That's it.

You paid nothing, so you're out zero dollars. We'll tell you honestly why it didn't work (wrong market, offer needs work, TAM too small, etc.) and whether it makes sense to try a different approach or if cold email just isn't the right channel for you.

Between $200-$600 per qualified meeting, depending on your deal size and customer LTV. The price is fixed once we set it.

Here's how we think about pricing: we're only valuable if we're a profitable acquisition channel for you long-term. So we work backwards from your unit economics.

If your average customer LTV is $50K and you close 20% of qualified meetings, each meeting is worth ~$10K to you. Paying us $400 per meeting means your CAC is $2,000 per customer - a 25:1 LTV:CAC ratio. That's a profitable channel you can scale.

We price to fit inside your economics, not based on our effort or how "complex" your market is.

On the scoping call, we'll look at your ACV, typical sales cycle, and close rates to arrive at a per-meeting price that makes this a channel you'd want to scale, not barely tolerate.

No variable billing or surprises month to month.

Yes, there's a one-time setup fee to cover the data costs, infrastructure setup, and campaign development work.

This covers:

• Building your full TAM list from multiple data sources
• Setting up sending infrastructure and mailboxes
• Creating the campaign strategy and email copy
• All the upfront work before the first email goes out

After that: no monthly retainers, no platform fees, no contracts. Just pay-per-meeting.

The setup fee is determined during the scoping call based on your TAM size and complexity. We'll give you the exact number before you commit to anything. The estimate is that it's between $1-2K.

First 5 paid meetings (after the 2 free pilot meetings): we bill you after each qualified meeting shows up. This builds trust - you see the meeting quality before paying for the next one.

After that, we switch to prepaid meeting packages. You buy credits upfront (like a 5-meeting or 15-meeting package), and we deduct one credit each time a qualified meeting shows up.

Why prepaid? It's simpler operationally for both sides and lets us focus on booking meetings instead of invoicing every few days. You're not prepaying for "effort" or "campaigns" - you're prepaying for meetings, and credits only get used when meetings actually happen.

Credits don't expire on a calendar date - they expire as qualified meetings show up. If you buy a 5-meeting package, those 5 credits last until 5 qualified meetings happen, whether that takes 2 months or 6 months.

You still pay for the meeting if it was qualified (showed up, matches ICP, has the problem, has authority/budget). We book meetings. Your team closes them. If meetings consistently aren't converting, that's usually a sign of a deeper problem with the offer, pricing, or sales process - not the quality of the meeting.

Yes. If someone shows up but clearly doesn't match your ICP (wrong company size, wrong role, no budget/authority), we don't count it. We'll define "qualified" together before we start so there's no confusion.

No. We use our own proprietary Microsoft 365 infrastructure. You don't need to worry about domains, mailboxes, warmup, or deliverability. We handle all of that.

No. We never send from your main company domain. We use completely separate sending infrastructure that has zero impact on your primary domain reputation.

We can sync meeting data to your CRM if you want (works with HubSpot, Salesforce, Pipedrive, etc.). But it's not required. At minimum, meetings just get booked directly on your calendar with context in the invite.

We do. When someone replies positively, we handle the conversation: answering questions, addressing objections, suggesting times, confirming the meeting. You only get involved once it's a confirmed meeting on your calendar.

We coordinate with you. If someone's in-market and ready to talk now, we'll get you a time slot ASAP. Most of the time though, we're scheduling 1-2 weeks out.

We'll define this together before the pilot starts, but generally:

• They showed up to the scheduled call
• They match your ICP (company size, industry, role)
• They have the problem you solve
• They have budget/authority to make a buying decision

If meetings are consistently low quality, something's wrong with the targeting or qualification. We'll fix it. Either we tighten the ICP filters, adjust the messaging, or we tell you honestly that cold email might not be the right fit for your market.

This varies wildly by product, sales cycle, and deal size. We can't control your close rate. What we can tell you: if meetings are qualified and your sales process is solid, you should see similar conversion rates to other pipeline sources. If you're closing 20% of your inbound demos, expect similar from cold outbound meetings.

Depends entirely on your TAM size, offer strength, and market responsiveness. Smaller TAMs (10K-30K companies) might generate 5-15 meetings/month. Larger TAMs (50K+ companies) can generate 20-50+ meetings/month. We'll give you realistic projections based on your specific situation.

An SDR costs $60K-$80K/year + benefits + management time, and they might book 10-20 meetings per month if they're good. With us, you pay zero until we book a meeting, then pay per meeting with no salary, no management overhead, no ramp time. Also: we bring the infrastructure, data sources, and expertise. An SDR needs all of that provided.

Most agencies charge $5K-$15K/month retainer with 3-6 month minimums, whether they book meetings or not. We charge zero upfront and only get paid when we book qualified meetings. Also: most agencies stop at the reply. We handle reply management and book the actual meeting.

You can. But you'll need to: build your own TAM list, set up sending infrastructure, write the emails, monitor deliverability, handle replies, and book meetings. If you have the time and expertise, great. Most people don't, or they'd rather focus on closing deals than managing cold email operations.

Most failed cold email attempts fail for one of three reasons:

1. Wrong offer (asking for demos instead of leading with value)
2. Bad targeting (spray and pray vs qualified accounts)
3. Infrastructure problems (landing in spam, burned domains)

On the scoping call, we'll diagnose what went wrong and whether it's fixable. Sometimes cold email genuinely isn't the right channel. We'll tell you if that's the case.

No. The unit economics don't support it.

Our model requires a large TAM (30,000+ reachable accounts minimum) to generate meetings consistently at scale. With 5K-10K companies, you'd burn through your entire market in a few months and have nowhere left to prospect.

For smaller TAMs, you need high-touch ABM, warm intros, events, or partnerships - not scaled cold email. We'll tell you on the scoping call if your market is too small.

No. Enterprise cold email doesn't work at scale because the TAM is too small and sales cycles are too long. If your entire TAM is 500 companies, cold email isn't the right channel. You need warm intros, events, partnerships, and high-touch ABM.

Yes, if we lead with the right offer. Complex products need front-end offers that don't require the prospect to understand the full solution upfront. Instead of "let me demo our platform," we offer audits, insights, or specific deliverables that prove value before asking for time.

Yes. We follow CAN-SPAM, GDPR, and standard compliance practices. Every email includes clear unsubscribe links, accurate sender information, and we never purchase lists or contact people who've opted out. If you have specific compliance requirements, we'll work within them.

Both. The model works for any B2B business with a large enough TAM and a clear value proposition. We've worked with SaaS companies, professional services, marketing agencies, and B2B service providers.

No long-term contract. You can stop anytime after the pilot.

The only money at risk is the one-time setup fee and any unused prepaid meeting credits. No notice period, no termination fees.

You do. If we build a 50,000-company TAM list for you, that's yours. If we part ways, you keep everything.

Yes, if needed. Most clients don't require it, but we're happy to sign standard NDAs before sharing any proprietary information about your product or business.

We pause, rewrite the campaigns, and relaunch. Happens all the time. We'd rather do it right than keep sending emails for an outdated offer.

Yes. During the pilot scoping process, you'll review the full campaign strategy including the exact email copy and personalized examples to real prospects. Nothing gets sent without your approval.