Client Profile
Podcast Whales - B2B Podcast Production Agency
Full-service podcast production for B2B companies
Founders, CEOs, and CMOs at B2B SaaS & Services
Needed consistent pipeline of executives interested in starting podcasts
The Traditional Approach (That Doesn't Work)
Most agencies would blast CEOs with:
"Hi John, I see you're the CEO of TechCorp. Did you know podcasts can increase brand awareness? We help companies create podcasts. Want to chat?"
Our Three-Layer Approach for Podcast Whales
Layer 1: Custom Intelligence Building
Instead of just targeting "CEOs at B2B companies," we built intelligence identifying:
- Founders who recently appeared on OTHER podcasts (they understand the value)
- CEOs whose competitors launched successful podcasts
- CMOs who wrote about "thought leadership" or "content strategy" on LinkedIn
- Companies that just raised funding (budget for brand building)
- Executives who mentioned "building community" in recent interviews
- B2B companies with strong personal brands but no owned media
From their TAM, we identified companies where podcasting would actually make strategic sense.
Layer 2: AI Inference & Creative Angles
Our AI analyzed each prospect and developed unique podcast angles:
Creative Angles Developed:
- SaaS founder who tweets about customer success → "Customer therapy session" podcast
- CEO competing with established players → "David vs Goliath" industry podcast
- CMO focused on community → Behind-the-scenes founder stories podcast
- Recently funded company → Category creation podcast opportunity
Who NOT to Approach:
- Companies already running successful podcasts
- Executives who explicitly posted about hating podcasts
- Businesses in crisis mode (wrong timing)
Layer 3: Creative, Personalized Pitches
Instead of generic "you should start a podcast" emails, our AI wrote:
To a CEO whose competitor has a popular podcast:
Hi Sarah,
Loom's CEO podcast gets 50K downloads monthly. They're basically programming the minds of your future customers every commute.
What if you launched "The Async CEO" - interviewing remote leaders about killing meetings? Position yourself as the anti-Loom.
We'd handle everything. You just show up and be controversial.
Interested?
To a founder who tweets about customer success:
David,
Your tweet about saving CustomerX from churning got 500 likes. That story deserves more than 280 characters.
Imagine "SaaS 911" - a podcast where you live-debug customer crises. Like Gordon Ramsay's Kitchen Nightmares but for software.
Drift grew 10x doing unconventional content.
Want to explore turning support tickets into subscriber growth?
To a CMO writing about thought leadership:
Jennifer,
Your LinkedIn post about "fake thought leadership" nailed it. Everyone's saying the same nothing.
What if you did the opposite? "The Contrarian CMO" - bringing on guests to debate popular marketing "truths."
First episode: "Brand building is dead." Watch the internet explode.
Salesforce's CMO podcast drove $2M in pipeline being boring. Imagine being interesting.
Ready to start some fights?
Results
Campaign Performance
- Prospects identified:6,000
- Campaign angles:3 distinct
- Meetings booked:25 in 30 days
- Show rate:90%
Client Success
- Clients closed:6 from first batch
- Average deal size:$8,000/month
- New revenue:$48,000/month
- ROI in 60 days:10x
David Hughes, Founder of Podcast Whales
"Over the last 30 days, we hopped on 25 meetings and closed six high-ticket clients. The emails weren't pitching podcasts - they were pitching specific show concepts that made perfect sense for each prospect. One CEO said it was the best cold email he'd ever received."
Why This Worked
Traditional agencies pitch the service: "We make podcasts."
We pitched the vision: "Here's the exact podcast that would position you as the category leader."
Custom Data
Found executives who would actually care about podcasting
AI Inference
Created unique angles for each prospect's situation
Creative Pitches
Made them visualize success, not evaluate a service
The result: Meetings with executives who said "I never thought about starting a podcast until I read your email."
Key Takeaway
For creative services like Podcast Whales, the inference engine doesn't just identify problems - it proposes solutions so specific and compelling that prospects can't help but respond.
❌ Generic Approach
"You should start a podcast"
✅ Our Approach
"Here's the exact podcast that would crush your competitor"
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